When you find something interesting on the internet, you will usually want to share it with your friends, who, because they are your friends, have similar interests and would also like to see what you have found. Free social bookmarking tools can help you keep track of what you have found and can also help you share it with your friends and family. Free bookmarking tools do not work the same way as bookmarks in your internet browser, but work more in the manner of social media sites like Pinterest or Facebook. Free bookmarking tools are like a Wikipedia of shared webpages and content. These sites allow users to make and edit bookmarks linking to sites or content, in a manner similar to Pinterest, but the bookmark contains more content than a Pinterest image with a caption. You can edit what is displayed and text describing the content that the bookmark links to. A free social bookmark tool will make this content publicly available on the site, so anyone who is looking for similar things can easily find it and read or view the bookmark to learn about the content it links to.

Free bookmarking tools have a variety of applications and are not just limited to regular social media sharing activities. Educators can use bookmarking sites to encourage students to work and learn together by bookmarking and editing content for each other to view on topics relevant to their schooling. For advertisers, it offers a new venue on which to post content that a large body of people are likely to find and view while they are searching for something related to it. Social media’s ability to bring together enormous groups of like minded people from across the world in one location makes it an excellent marketing tool as well as a way to build communities around shared niche interests. Free bookmarking tools are just a new evolution of this medium.